Youngevity on track to make Top 100 Direct Sales Companies

Its most popular product is Beyond Tangy Tangerine, a citrus-flavored drink mix packed with vitamins, minerals and amino acids. A newer product is a “functional gourmet coffee” enhanced with added nutrients. It also sells the ThighMaster Toning System and other products by Suzanne Somers.

The 15-year-old company is growing rapidly. It had $40 million in sales last year, nearly double the previous year’s sales. Its 58,000-square-foot headquarters and distribution center in Chula Vista ships out enough packages each day to fill a semi truck. Through a recent merger with a publicly traded company, it’s on track to do $67 million in sales this year, Wallach said.
Youngevity’s products include body creams and cleansers.

The company contracts with mostly U.S. producers to make its products with ingredients from around the world. Some of the suppliers are trade secrets, but one of its primary producers is the giant Pharmachem Laboratories in New Jersey.
Wallach’s goal is ambitious. He wants Youngevity to be among the top direct-sales companies in the world. This year, he expects the company to break the Top 100 under the umbrella of newly formed AL International, he said.

Both Herbalife and Youngevity use multilevel marketing, a business strategy that turns customers into a sales force. The products are sold through a network of distributors, such as moms and chiropractors, who earn additional income by recruiting other distributors. Some liken this system to a pyramid scheme, but it is a $125 billion industry dominated by reputable companies such as Mary Kay, Amway and Avon. (One of the board members of Youngevity is the former chairman of Mary Kay.)
About Youngevity Essential Life Sciences

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